SEO – Technical & Content

Technical SEO

After building hundreds of websites across industries and continents, these are the 3 main things I insist on implementing for every website.

Step 1: Analytics

There are many tools that can help you do an in-depth technical analysis of your website and content. Such as:

Google Pagespeed insight (Lighthouse)
Google Analytics
Google Search Console
Google Looker Studio

Together these can give valuable insights into how your website performs and what and where improvements need to be made.

Step 2: Website

Optimizing websites with technical SEO practically means improving load times, having clean code & great content. Making it easy read for people, AI and Google:

Clean modern code
Optimize all media
Clear taxonomy

These are just some of the many things I do to help businesses increase their online reach.

Step 3: Technology

To get the most reliable webservice you will have to pay extra attention to the following technologies:

Cloudflare CDN
Modern server hosting
Modern domain hosting

Beyond just better website uptime, great technologies also protect you from DDOS attacks. It helps you reboot your website faster after it goes down and it improves your ranking on Google.

Content SEO

After all the technical SEO is set up, this is generally what I do to increase Organic Search traffic year after year.

Step 1: Analyse

Before creating content, the first step is research. Who is your audience, who are your competitors and what do you already have on your website.

Audience
Competitors
Self

Doing an analysis of your own and your competitors websites, seeing how they rank and why, and analyzing what your customer base is looking for and where will greatly help finding the direction you need to go when creating new content.

Step 2: Create

Content SEO practically means creating content about your product and services, having a keen eye for structure and clarity. Making it easy to read and find for people, AI and Google:

Clean structured content
On brand imagery
On topic landing pages
Consistent updates
Clear navigation

These are just some of the many things to look out for when creating content to increase the online reach of your website(s).

Step 3: Share

For your website to be found and for your content to garner all of its potential attention, you need to consider off-site content SEO. This means:

Sharing your content on Social Media
Submitting your site to Google & Bing
Guest blogs on appropriate sites

Because nobody will be able to discover your website if nobody has linked to it. This is where knowing who your audience is and where they can be found matters most.

Achievements

After implementing both technical and content SEO on various websites, I’ve seen sites achieve the following growth:

%

Increased Speed

According to Amazon, for every percentage of loading speed you can either gain or lose the same percentage of sales. Google also heavily emphasizes the importance of loading speed.

%

Increased Reach

Organic search is free traffic, all you need is a good running website and regular content updates. Trust is also higher when a site is reached organically versus through an ad.

Contact me

If you have questions or wish for me to help you with your technical and content SEO, please reach out to me!

Let’s Build Something

Do you have an exciting new thing you’re planning on building, or something you’ve built which you’d like an experts opinion on? I’d be honoured to assist you with your online presence.